The Rise and Challenges of Mezcal: Preserving Tradition in a Growing Industry

🌱Mezcal is made from the core of an agave plant and has a distinct smoky flavor.

🔥The certification process for Mezcal can be time-consuming and expensive, putting strain on small producers.

👥International companies, including celebrities, have entered the Mezcal market, creating more competition for traditional producers.

🌍The demand for Mezcal has led to a surge in production, with the U.S. overtaking Mexico as the largest market.

👩‍🌾Traditional Mezcal producers, like Graciela Angeles Careno, are choosing to sell their distilled agave as a way to preserve their ancestral names and traditions.

What is Mezcal made from?

—Mezcal is made from the core of an agave plant.

Why is the certification process a challenge for Mezcal producers?

—The certification process for Mezcal can be time-consuming and expensive, particularly for small producers.

Who are the major players in the Mezcal market?

—International companies, including celebrities, have entered the Mezcal market and are creating more competition for traditional producers.

Where is the largest market for Mezcal?

—The United States has overtaken Mexico as the largest market for Mezcal.

Why are traditional Mezcal producers choosing to sell their distilled agave?

—Traditional Mezcal producers are choosing to sell their distilled agave as a way of preserving their ancestral names and traditions.

00:01Mezcal is made from the core of an agave plant and has a smoky flavor.

09:57The United States has become the largest market for Mezcal.

12:55Some Mezcal producers have chosen to sell their distilled agave to preserve their ancestral names and traditions.