The Resurgence of American Manufacturing at Whirlpool's KitchenAid Factory in Ohio

TLDRWhirlpool's KitchenAid brand of hand mixers is making a comeback at their factory in Ohio. After years of manufacturing in China, the company found it cheaper to produce in the US due to rising labor costs and logistics expenses. The return of production has led to a net gain of 25 jobs and improved efficiency. The ability to quickly respond to customer demands and lower costs has made American manufacturing more competitive.

Key insights

🔄Whirlpool's KitchenAid brand of hand mixers is returning to American manufacturing after years of production in China.

💼The decision to return production to the US was driven by rising labor costs and logistics expenses in China.

📈The reintroduction of KitchenAid mixers has led to a net gain of 25 jobs and a 24% increase in output.

⏰By manufacturing in Ohio, Whirlpool can respond more quickly to customer demands, reducing the time it takes to bring products to market.

🇺🇸This resurgence in American manufacturing at Whirlpool's KitchenAid factory is part of a larger trend of companies bringing jobs back to the US.

Q&A

Why did Whirlpool decide to return production to the US?

—Whirlpool found that it was cheaper to produce in the US due to rising labor costs and logistics expenses in China.

How many jobs have been created as a result of this decision?

—The return of production to the US has led to a net gain of 25 jobs at Whirlpool's KitchenAid factory.

Has the efficiency of production improved?

—Yes, since the reintroduction of KitchenAid mixers, Whirlpool has seen a 24% increase in output.

What is the benefit of manufacturing in Ohio?

—Manufacturing in Ohio allows Whirlpool to respond more quickly to customer demands, reducing the time it takes to bring products to market.

Is this part of a larger trend?

—Yes, the return of manufacturing jobs to the US is a trend that several companies, including Whirlpool, are taking part in.

Timestamped Summary

00:04Whirlpool's KitchenAid brand of hand mixers is making a comeback at their factory in Ohio.

01:48The decision to return production to the US was driven by rising labor costs and logistics expenses in China.

04:19The return of production has led to a net gain of 25 jobs at Whirlpool's KitchenAid factory.

02:08By manufacturing in Ohio, Whirlpool can respond more quickly to customer demands.

03:55This resurgence in American manufacturing is part of a larger trend of companies bringing jobs back to the US.

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