The Psychology of Selling: 13 Steps to Success

TLDRLearn the psychology of effective selling and the 13 steps to selling that actually works.

Key insights

💡Drop the enthusiasm, prospects don't like it and it doesn't seem genuine.

🚫Don't pitch right away, engage in a conversation and understand the prospect's needs first.

🙅‍♀️Avoid pressure tactics, remove all pressure from the selling situation.

🤔Make the conversation about the prospect, understand their concerns and challenges.

👟Get in the prospect's shoes, understand their buying experience and perspectives.

Q&A

Should I be enthusiastic when selling?

No, dropping enthusiasm makes prospects more comfortable and engaged.

Should I pitch right away?

No, engage in a conversation first and understand the prospect's needs.

Is it okay to pressure prospects?

No, pressure is a no-no. Remove all pressure from the selling situation.

Who should the conversation be about?

The conversation should be about the prospect, understanding their concerns and challenges.

Should I consider the prospect's perspective?

Yes, getting in the prospect's shoes and understanding their perspective is crucial.

Timestamped Summary

00:38Drop the enthusiasm, prospects don't like it and it doesn't seem genuine.

01:55Don't pitch right away, engage in a conversation and understand the prospect's needs first.

03:13Avoid pressure tactics, remove all pressure from the selling situation.

04:35Make the conversation about the prospect, understand their concerns and challenges.

05:56Get in the prospect's shoes, understand their buying experience and perspectives.