The Power of Words: Why Apple Doesn't Say Certain Words in Their Presentations

🗣️Apple's refusal to say certain words in their presentations is driven by their desire for control over their brand image.

🛡️By avoiding specific words, Apple can protect its products' reputations from potential negative sentiment and maintain control over the narrative.

📑Apple employs strategic branding techniques, such as naming and trademarking features, to differentiate their products from competitors.

🔎Apple focuses on providing unique and innovative experiences without directly comparing themselves to other companies or products.

🌐Apple aims to shape and control public perception by promoting their own terminology and avoiding industry-standard terms.

Why doesn't Apple mention 'virtual reality' in their presentations?

—Apple avoids using the term 'virtual reality' to maintain control over the narrative and guide public perception towards their vision of augmented reality.

Why does Apple brand and trademark certain features?

—By branding and trademarking features, Apple can differentiate their products and create a unique identity in the market.

Does Apple compare their products to competitors?

—Apple prefers to focus on highlighting the unique capabilities of their products rather than engaging in direct comparisons with competitors.

What is Apple's approach to discussing technical specifications?

—Apple often avoids discussing detailed technical specifications during presentations, instead emphasizing the overall user experience and benefits of their products.

How does Apple control the public perception of their products?

—Apple carefully chooses its words and brand messaging to shape public perception, create a distinct image, and maintain a level of exclusivity.

00:00In this video, Kim BHD explores why Apple avoids saying certain words in their presentations.

02:40Control and comparison are the two primary reasons behind Apple's choice of words during presentations.

04:32Apple's focus on control leads them to brand and trademark features, both in terms of products and software.

06:57Compared to other companies, Apple prefers not to engage in direct comparisons with competitors or discuss technical specifications in detail.

08:45Apple's strategic word choices help shape public perception and maintain a distinct brand image.