📚Storytelling motivates teams to be focused on the right goals.
🌎Figma is a design collaboration platform that allows teams to create digital products.
💡Creativity and graphic design were Yamashita's passion from a young age.
📱Uber and Figma were disruptors in their respective industries.
👥Deep customer insights and relationships guide product decisions.
Why is storytelling important in product management?
—Storytelling motivates teams, focuses on the right goals, and creates compelling products.
What is Figma?
—Figma is a design collaboration platform used to create digital products.
What were Yamashita's passions growing up?
—Yamashita had a passion for creativity and graphic design from a young age.
What were Uber and Figma known for?
—Uber disrupted the taxi industry and Figma disrupted design collaboration.
How are product decisions guided at Figma?
—Product decisions at Figma are guided by deep customer insights and relationships.
00:00Storytelling is crucial in product management, motivating teams to be focused on the right goals.
02:00Yuhki Yamashita is the Chief Product Officer at Figma.
08:38Yamashita's career journey and passion for creativity and graphic design.
12:06Uber and Figma as disruptors in their respective industries.
13:50Deep customer insights and relationships guide product decisions.
