The Power of Social Squeeze Pages: How to Build an Email List

TLDRLearn how to build an email list by leveraging the power of social squeeze pages, which convert ice cold traffic into engaged subscribers. Discover the step-by-step process to create high-converting social squeeze pages and increase your email subscription rate.

Key insights

📦Traditional methods of obtaining email subscribers, such as offering free E-books, are not as effective as social squeeze pages.

🔔The social squeeze page is a modern adaptation of the traditional squeeze page, designed to engage today's audience.

🧗Creating a valuable and well-designed video is essential for the success of a social squeeze page.

📱Crafting attention-grabbing headlines and subheadlines is crucial to attract viewers and encourage them to opt-in.

💾Adding social elements, such as comments and social sharing buttons, can enhance the social proof of the social squeeze page and increase its conversion rate.

Q&A

Why are traditional methods of obtaining email subscribers not effective?

Traditional methods, such as offering free E-books, often fail to engage and convert ice cold traffic. Today's audience is seeking more value and personalization.

What makes social squeeze pages different from traditional squeeze pages?

Social squeeze pages are adapted to today's audience and incorporate social elements, such as comments and social sharing buttons, to enhance engagement and increase conversions.

How important is the video in a social squeeze page?

The video plays a crucial role in a social squeeze page. It should provide valuable content, add value to the viewers, and have a duration between 3 and 10 minutes.

What are some tips for creating attention-grabbing headlines and subheadlines?

Headlines should offer specific benefits that viewers will receive from watching the video, while subheadlines create an information gap that encourages viewers to click and watch the video.

Why is adding social elements important in a social squeeze page?

Social elements, such as comments and social sharing buttons, offer social proof and encourage viewers to share the video, increasing the conversion rate over time.

Timestamped Summary

00:00Building an email list is challenging when converting ice cold traffic to subscribers.

01:13The concept of the social squeeze page was born as an adaptation of the traditional squeeze page for the modern audience.

01:25The social squeeze page has a high conversion rate of 21.7%.

01:54The topic of the social squeeze page should be something the target audience desires to learn more about.

02:46Creating a valuable video, between 3 and 10 minutes long, is essential for a successful social squeeze page.

03:02The headline of a social squeeze page should offer a specific benefit to viewers.

03:32Opt-in forms should be strategically placed on the social squeeze page, such as below the video and at the bottom of the page.

04:46Social elements, including comments and social sharing buttons, contribute to the social proof and conversion rate of the social squeeze page.