The Power of Hypnotic Persuasion and Influence in Sales

💡Sales is not about selling products or services, but about selling decisions and creating positive emotions surrounding those decisions.

🔑People primarily make decisions unconsciously and then rationalize them consciously.

💭Use language patterns and constructs to evoke specific states of consciousness in your prospects, such as trust and rapport.

🚪Create a sense of curiosity and confusion to engage the prospect and encourage active listening.

🎯Slow down your speech and use verbal pacing to build anticipation and engagement in the prospect.

How can I influence prospects in sales?

—Focus on selling decisions and creating positive emotions surrounding those decisions. Use hypnotic techniques to evoke specific states of consciousness and build trust and rapport with the prospect.

How do people make decisions?

—People primarily make decisions unconsciously and then rationalize them consciously. Understanding this can help you appeal to their emotional needs and desires.

What are some hypnotic techniques I can use in sales?

—Language patterns and constructs can be used to create specific emotional states in your prospects. Slowing down your speech and using verbal pacing can engage and captivate the prospect's attention.

Should I be clear and concise in my sales pitch?

—While clarity is important in sales, there are times when introducing confusion or curiosity can be effective in engaging the prospect and driving active listening.

How can I build trust and rapport with prospects?

—By using language patterns and constructs that imply a shared experience or a sense of collaboration, you can create a state of trust and rapport with the prospect.

00:00Introduction to the power of hypnotic persuasion and influence in sales.

09:32Explanation of how language patterns and constructs can be used to evoke specific states of consciousness.

11:59Discussion on the effectiveness of slowing down speech and using verbal pacing to engage the prospect.