The Power of Fresh Roasted Coffee: Unlocking Its Full Potential

:coffee:Coffee is the second most popular drink in the world, after water.

:seedling:Roasted coffee loses its vitality and freshness within a week.

:monk:Monks used to consume coffee to stay awake during long periods of prayer and achieve higher states of consciousness.

:fire:Roasting coffee involves over 1500 chemical reactions that transform the seeds into a fresh, living food.

:moneybag:Commercial coffee roasters prioritize marketing and packaging over quality, resulting in old, stale, and dead coffee.

How long does roasted coffee stay fresh?

—Roasted coffee is at its peak freshness within 7 days of roasting, and the maximum freshness cutoff is usually around 11 hours after roasting.

Can storing coffee in the refrigerator or freezer extend its freshness?

—No, storing coffee in the refrigerator or freezer does more harm than good and accelerates the loss of freshness and flavor.

What are the health benefits of coffee?

—Studies have shown that coffee is a rich source of antioxidants and may have various health benefits, but most studies focus on old, stale coffee rather than freshly roasted coffee.

How can I roast coffee at home?

—There are various methods for roasting coffee at home, including using a hot air popcorn popper, a heat gun, or a barbecue grill. Home roasting allows for the creation of the freshest coffee.

What is the My Roast roaster?

—The My Roast roaster is an affordable, portable, and energy-efficient coffee roaster designed for cafes and businesses that want to provide the freshest coffee to their customers.

00:08Coffee is the second most popular drink in the world, after water.

00:22Monks used coffee to stay awake during long periods of prayer and achieve higher states of consciousness.

02:10After roasting, coffee loses its vitality and freshness within a week.

02:39Commercial coffee roasters prioritize marketing and packaging over quality, resulting in old, stale, and dead coffee.

03:24The roasting process involves over 1500 chemical reactions that transform coffee seeds into a fresh, living food.

05:16Freshly roasted coffee is at its peak freshness within 7 days of roasting.

06:00Storing coffee in the refrigerator or freezer reduces its freshness and flavor.

09:10The My Roast roaster is an affordable and energy-efficient option for cafes to provide the freshest coffee to their customers.