💡Facebook and Instagram have the best ROI for businesses.
🚀Creating winning ads has become more challenging.
💰Businesses are still spending a significant amount on Meta ads.
📈It is still possible to create profitable ads that generate more sales leads.
🎯This tutorial focuses on running optimized Facebook and Instagram ads for beginners.
What are the key statistics for Facebook and Instagram ads?
—Facebook and Instagram have a wide reach with 3 billion monthly active users. They are still the most used social media platforms for advertising.
Are Meta Ads difficult to create?
—Meta Ads have become more challenging to create, but with the right strategies and tools, it is still possible to create effective ads.
How much should I spend on ads?
—The budget for ads depends on various factors such as revenue goals, average product price, and cost per click. It is recommended to start with a small test budget and scale up if the ad is successful.
What tools can help me optimize Facebook and Instagram ads?
—Facebook provides tools like the Facebook Ad Cost Calculator and the Meta Campaign Planner to help you optimize your ad campaigns.
Can I use stock footage in my ads?
—Yes, you can use stock footage in your ads to enhance their effectiveness. Invido is a recommended web-based video editor with ready-made ad templates and a stock footage library.
00:00Facebook and Instagram Ads have evolved with new features and AI tools.
00:30Facebook and Instagram still offer the best ROI for businesses.
01:19Despite the challenges, it is still possible to create profitable ads.
06:56Use tools like the Facebook Ad Cost Calculator and Meta Campaign Planner to optimize your ad campaigns.
10:22Short form videos are recommended for effective ads, and tools like Invido can help create them.
14:45Use the Facebook Ad Library Report to analyze competitor ads and gain inspiration.
18:03Set up your ad campaign with proper budgeting and pixel optimization.
20:11Name your adsets conventionally, optimize for specific conversion goals, and use the power of the newly created pixel.
