The Power of Branded Newsletters: The #1 Marketing Strategy

💌Branded newsletters are a powerful marketing strategy that can contribute to significant revenue growth.

💡By keeping your brand top of mind with a branded newsletter, customers are more likely to think of your business when they need a solution.

👥A branded newsletter helps you establish trust and credibility with your audience over time.

⌚Sending the newsletter at the same time and day each week helps build a habit in your subscribers, resulting in higher open rates.

📚The format of a branded newsletter should be consistent, making it easy for you to produce content and for subscribers to know what to expect.

How can a branded newsletter benefit my business?

—A branded newsletter can benefit your business by keeping your brand top of mind, establishing trust and credibility, and resulting in higher open rates and engagement with your audience.

What are the key elements of a branded newsletter?

—The key elements of a branded newsletter are a unique name, consistent sending time, and a consistent format.

How can I increase open rates for my branded newsletter?

—To increase open rates, ensure that you deliver valuable content consistently, build anticipation with your audience, and establish a habit of opening your emails.

Should a branded newsletter be different from my general business newsletter?

—Yes, a branded newsletter should have a distinct name and format that sets it apart from your general business newsletter. This differentiation helps create brand recognition and increases engagement.

What type of content should I include in a branded newsletter?

—In a branded newsletter, you can include a variety of content such as industry trends, tips and insights, curated resources, promotions, and updates about your business. The key is to provide value to your subscribers.

00:00The speaker introduces the power of branded newsletters as the #1 marketing strategy.

02:00The speaker shares their personal experience of discovering this marketing strategy.

03:20The main benefits of a branded newsletter are discussed, including top-of-mind awareness and free retargeting.

05:45The three main elements of a branded newsletter are explained: unique name, consistent sending time, and consistent format.

08:00The speaker provides examples of successful branded newsletters and encourages viewers to share their favorite ones.