The Power of AI in Market Research and Competitive Intelligence

🔎AI-based text network analysis tools can visualize text as a network, revealing main concepts and connections.

🔍By analyzing search results and search queries, you can understand the market demand and identify gaps.

🚀Analyzing competitor websites helps identify their strengths, weaknesses, and the existing market gaps.

💡Ideate by connecting gaps in the discourse, generating new and innovative ideas.

📊Customer reviews provide valuable insights into the market perception of products and services.

What is AI-based text network analysis?

—AI-based text network analysis is a technique that visualizes text as a network, highlighting main concepts and their relationships.

How can AI-based analysis help in market research?

—AI-based analysis can help understand the market demand, identify gaps, and generate innovative ideas based on the analysis of text data.

What insights can be gained from competitor website analysis?

—Competitor website analysis helps identify competitors' strengths, weaknesses, and the existing gaps in the market.

How can connecting gaps in the discourse lead to innovative ideas?

—By identifying gaps in the discourse and connecting them, new and innovative ideas can be generated for products and services.

Why are customer reviews important in market analysis?

—Customer reviews provide valuable insights into the market perception of products and services, helping understand customer preferences and sentiment.

00:00In this video, Dimitri presents a workflow that uses AI-based text network analysis tools for market research and competitive intelligence.

02:20AI-based text network analysis tools visualize text as a network, revealing main concepts and their connections.

03:30By analyzing search results and search queries, you can understand the market demand and identify gaps in the discourse.

06:30Analyzing competitor websites helps identify their strengths, weaknesses, and the existing gaps in the market.

11:40Ideate by connecting gaps in the discourse, generating new and innovative ideas for your products and services.

12:45Customer reviews provide valuable insights into the market perception of products and services, helping understand customer preferences and sentiment.