🏎️The NASCAR Campus Lab aims to provide college students with real-world experience and career development opportunities in the racing industry.
🎓The program includes mentorship, a curated learning environment, and a case study project, allowing students to build their own marketing activations and understand budget management.
🏟️The inaugural program takes place at Bethune-Cookman University, near NASCAR's headquarters in Daytona Beach, Florida.
📚The program offers students an opportunity to apply their classroom skills in real-life situations and gain insights into the NASCAR industry.
🤝The program provides networking opportunities and introduces students to career opportunities beyond college.