The Maverick Beginning: Jerry Jones and the Dallas Cowboys

🤠Jerry Jones grew up in Los Angeles and helped his father promote AXS in their family grocery store before becoming an NFL owner.

💼Jones had a strong work ethic instilled by his parents and worked various jobs, including selling shoes and insurance, to make ends meet.

🏈Jones played football in college and was a captain on the 1964 National Champion Arkansas Razorbacks team.

💵Jones took risks in his business ventures and accumulated enough wealth to purchase the Dallas Cowboys for $151 million in 1989.

👨‍💼He made the difficult decision to fire longtime coach Tom Landry and introduced sponsorships as a way to generate revenue for the team.

Where did Jerry Jones grow up?

—Jerry Jones grew up in Los Angeles, California.

What was Jones' first entrepreneurial venture?

—Jones helped his father promote AXS in their family grocery store.

What team did Jones play for in college?

—Jones was a captain on the 1964 National Champion Arkansas Razorbacks football team.

How much did Jones pay for the Dallas Cowboys?

—Jones purchased the Dallas Cowboys for $151 million.

Who did Jones replace as the Cowboys' coach?

—Jones made the difficult decision to fire longtime coach Tom Landry.

00:00Jerry Jones grew up in Los Angeles and helped his father promote AXS in their family grocery store.

03:49Jones played football for the 1964 National Champion Arkansas Razorbacks.

10:03Jones had aspirations of owning a sports team and took risks in his business ventures to accumulate enough wealth.

20:01Jones bought the Dallas Cowboys for $151 million and made the difficult decision to replace longtime coach Tom Landry.