The Lexus LS Story: Building the Best Car in the World

🚘Toyota's LS400 was a statement of intent and an engineering marvel, setting out to build 'the best car in the world'.

💼Toyota's audacious bid to take on the finest luxury marques was a success, establishing Lexus as a successful luxury brand.

💰Toyota's strategy to move upmarket and offer high-quality luxury cars paid off, attracting younger buyers and competing with German rivals.

🌍Lexus expanded its market globally, becoming a top-selling luxury brand in the US, Taiwan, South Korea, and other countries.

💡Innovation and advanced features, such as laser welding, hybrid technology, and advanced safety systems, set the Lexus LS apart from its competitors.

Why did Toyota decide to build the LS?

—Toyota wanted to establish a successful luxury brand that could compete with the finest luxury car manufacturers and expand its presence in the luxury market.

Did the LS400 succeed in taking on its competitors?

—Yes, the LS400 was a success and helped establish Lexus as a top-selling luxury brand, particularly in the US market, where it outperformed German rivals.

What were the key features that set the Lexus LS apart from its competitors?

—The Lexus LS offered meticulous engineering, attention to detail, innovative technologies such as laser welding and hybrid drivetrains, and advanced safety features, setting it apart from its competitors.

How did Lexus expand globally?

—Lexus expanded globally by entering new markets, including Taiwan, South Korea, China, and the Middle East, and attracting a significant customer base with its luxury offerings.

What makes the Lexus LS a standout luxury car?

—The Lexus LS stands out as a luxury car due to its exceptional build quality, luxurious features, advanced technologies, and the reputation it has built for reliability and customer satisfaction.

00:15Toyota sets out to build 'the best car in the world' with the LS400.

00:35Toyota's audacious bid to take on luxury marques and establish Lexus as a successful luxury brand.

01:21Toyota's strategy to move upmarket and compete with German rivals pays off.

02:25Lexus expands its market globally, becoming a top-selling luxury brand in the US, Taiwan, South Korea, and other countries.

05:59The Lexus LS stands out with innovative features such as laser welding and hybrid technology.

10:35The LS400's success helps establish Lexus as a leading luxury brand, outperforming German rivals in the US market.

18:35Lexus introduces the LS hybrid, showcasing its commitment to innovative technologies.

21:25Lexus continues to innovate and evolve the LS, introducing new features and design updates.