The Legacy of Noble and Cooley: Handcrafted Percussion Instruments

TLDRNoble and Cooley is the oldest drum factory in the US, specializing in handcrafted snare drums made from a single piece of wood. They have survived fires, economic crises, and competition by adapting century-old techniques. The quality of the wood determines the drum's unique sound. Watch how seven generations of one family have kept this factory standing.

Key insights

🥁Noble and Cooley is the oldest drum factory in the US, known for its signature snare drums made from a single piece of wood.

🔥The company has survived two fires, economic crises, and growing competition from mass manufacturers by adapting century-old techniques and machines.

🛠️There are about 37-38 steps to build a snare drum from start to finish, with a strong emphasis on the quality of the wood.

🌳Noble and Cooley uses nine wood species, including walnut, to create the shells of their drums.

💡The company's handcrafted drums stand apart from mass-manufactured ones due to their steam-bending process, which produces a unique sound.

Q&A

What makes Noble and Cooley drums unique?

Noble and Cooley drums are made from a single piece of wood, ensuring a unique sound. Their steam-bending process and attention to detail in selecting the best wood also contribute to their uniqueness.

How many steps are involved in building a snare drum?

There are about 37-38 steps involved in building a snare drum from start to finish.

What wood species does Noble and Cooley use?

Noble and Cooley uses nine wood species, including walnut, to create the shells of their drums.

How does Noble and Cooley survive in a competitive market?

Noble and Cooley has survived by adapting century-old techniques and machines, maintaining a focus on quality craftsmanship, and catering to musicians who value handmade, high-quality instruments.

Are Noble and Cooley drums expensive?

The price of Noble and Cooley drums can vary depending on the customization and level of craftsmanship. Pieces can range from about $700 for a single drum to several thousand for a customized kit.

Timestamped Summary

00:01Noble and Cooley is the oldest drum factory in the US, specializing in handcrafted snare drums made from a single piece of wood.

01:18There are about 37-38 steps to build a snare drum from start to finish, with a strong emphasis on the quality of the wood.

01:32Noble and Cooley uses nine wood species, including walnut, to create the shells of their drums.

02:46Noble and Cooley's handcrafted drums stand apart from mass-manufactured ones due to their steam-bending process, which produces a unique sound.

08:28Noble and Cooley started as a toy drum manufacturer in 1853 and later ventured into creating drums for musicians.