🌭University Wiener started as a joke but quickly grew into a successful business
🚀The macav, a hot dog with mac and cheese, barbecue chips, bacon, and barbecue sauce, is their bestseller
📱Social media advertising and word-of-mouth have been key to their marketing strategy
🌟They have built a strong brand around the name 'University Wiener'
💡They plan to add more specialty dogs to their menu in the future
How did University Wiener get its name?
—The name 'University Wiener' came about as a funny idea, and they decided to build a brand around it.
What is the most popular hot dog at University Wiener?
—The macav hot dog, which includes mac and cheese, barbecue chips, bacon, and barbecue sauce, is their bestseller.
How do they advertise their business?
—They primarily use social media advertising and rely on word-of-mouth to promote their hot dog spot.
Do they plan to expand their menu?
—Yes, they plan to add more specialty dogs to their menu in the future.
Did the owners have any previous restaurant experience?
—No, they did not have any previous restaurant experience but successfully managed their business.
00:00University Wiener started as a joke between friends who noticed the lack of a hot dog spot in East Lansing.
03:02They decided to go big and opened a full-blown kitchen instead of starting with a food cart or truck.
04:20University Wiener kept their menu simple but focused on quality ingredients, including fresh bread and Kogel wieners.
06:36They heavily rely on social media advertising and word-of-mouth to promote their business.
09:12Their most popular hot dog is the macav, which has mac and cheese, barbecue chips, bacon, and barbecue sauce.
