The Journey of MST Golf: From Trading to Golf Retail Giant

TLDRMST Golf, one of Malaysia's largest golf retailers, started as a trading company in 1989. The executive director and CEO shares their story of how they ventured into the golf industry, expanded their business, and became a trusted retail partner for top golf brands. With a strong focus on customer service, a loyalty program, and continuous innovation, MST Golf continues to thrive as a golf specialist in the region.

Key insights

⛳MST Golf started as a trading company in 1989 and ventured into the golf industry by chance.

💼MST Golf has become one of the largest golf retailers in Malaysia, with a strong focus on retail and a wide range of golf services.

🏆MST Golf maintains a strong relationship with top golf brands, acting as their exclusive golf partner in the region.

📈The loyalty program, 'I Love Golf,' has over 90,000 active members, contributing to over 70% of total retail sales.

🏌️‍♂️MST Golf differentiates itself as a golf specialist, providing expert knowledge, custom fitting, and unique golf experiences to its customers.

Q&A

When did MST Golf start?

—MST Golf started in 1989 as a trading company.

What is the core business of MST Golf?

—MST Golf is primarily focused on golf retail, offering a wide range of golf products and services.

What is unique about MST Golf's relationship with brands?

—MST Golf has a strong relationship with top golf brands, acting as their exclusive golf partner in the region.

How many members are in the 'I Love Golf' loyalty program?

—The 'I Love Golf' loyalty program has over 90,000 active members, contributing to over 70% of total retail sales.

What sets MST Golf apart as a golf retailer?

—MST Golf differentiates itself as a golf specialist, providing expert knowledge, custom fitting, and unique golf experiences to its customers.

Timestamped Summary

00:00MST Golf started as a trading company in 1989 by chance.

02:10MST Golf has become one of the largest golf retailers in Malaysia, with a strong focus on retail and a wide range of golf services.

04:17MST Golf maintains a strong relationship with top golf brands, becoming their exclusive golf partner in the region.

10:20The 'I Love Golf' loyalty program has over 90,000 active members, contributing to over 70% of total retail sales.

12:08MST Golf differentiates itself as a golf specialist, providing expert knowledge, custom fitting, and unique golf experiences to its customers.

13:00MST Golf continues to innovate and evolve to meet the needs and expectations of golfers in Malaysia and Singapore.

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