The Journey of Mija Soul: A Bittersweet Farewell

🍽️Mija Soul was a restaurant that aimed to bridge the gap between online and real-world experiences by showcasing Korean produce and techniques.

🤝The owners are incredibly grateful for the overwhelming support and love they received from their customers and the public.

💪Running a restaurant is a challenging endeavor, requiring a balance between fine dining elements and a low-key, affordable approach.

🌍Mija Soul aimed to transcend physical borders, with customers flying to Korea to experience their food and share personal stories.

💼The owners faced the difficulty of juggling multiple roles, balancing their responsibilities as YouTubers, chefs, and business owners.

Why did Mija Soul decide to close?

—Though Mija Soul was almost fully booked and received overwhelming support, the owners realized that it was not sustainable for them.

What lessons did the owners learn from running Mija Soul?

—The owners gained valuable knowledge and experience from running their restaurant, which will be invaluable in whatever they choose to do in the future.

How did the owners feel about the support they received?

—The owners were deeply thankful for the support and love they received from their customers and the public. It meant the world to them.

What challenges did the owners face?

—Running a restaurant while also being YouTubers was a constant juggling act, with the owners often feeling exhausted and struggling to find a balance.

What are the owners planning for the future?

—The owners plan to focus on sharing their love for food in new and accessible ways, reaching a larger audience and making their food more affordable.

00:00Introduction - Mija Soul has made the difficult decision to close.

06:36Opening the restaurant - Mija Soul started as a way to showcase Korean produce and techniques and bridge the gap between online and real-world experiences.

09:56Overwhelming support - The owners express their gratitude for the incredible support and love they received from their customers and the public.

22:00Running a restaurant - Balancing fine dining elements, affordable prices, and staff wages was a constant challenge for the owners.

27:20Connecting with customers - Mija Soul became a meeting place for fans to share personal stories and show appreciation for the owners' food and recipes.

37:58Difficulties and sacrifices - Juggling multiple roles as YouTubers, chefs, and business owners took a toll on the owners' physical and mental well-being.

57:40Reflection and gratitude - The owners express their gratitude to their staff, who played a vital role in the success of Mija Soul.

01:03:15Closure and looking ahead - Though it's a bittersweet ending, the owners are excited to explore new ways to share their love for food with more people.