🚀Loom started with two prior pivots before becoming a communication tool.
🌱The company adopted a product-led growth strategy, focusing on building a great product to drive growth.
📈Loom experienced significant growth during the COVID-19 pandemic as remote work became widespread.
🙌Co-founders supported each other through challenges and built a strong rapport.
💡The journey of building a company requires perseverance and the ability to adapt to changes.
How did Loom start?
—Loom started with two prior pivots before finding its niche as a communication tool.
What is Loom's growth strategy?
—Loom follows a product-led growth strategy, focusing on building a great product to drive user acquisition.
How did COVID-19 impact Loom?
—Loom experienced significant growth during the pandemic as remote work became widespread.
How did the co-founders support each other?
—The co-founders of Loom supported each other through challenges, building a strong rapport.
What is the key takeaway from Loom's journey?
—Building a company requires perseverance and the ability to adapt to changes.
00:00Loom started with two prior pivots before becoming a communication tool.
08:22Loom experienced significant growth, reaching 10 million users by the end of 2020.
13:41Loom made the product free during COVID-19 to support remote work and education.
14:20Loom adopted a product-led growth strategy, focusing on building a great product.
16:27Co-founders supported each other through challenges and built a strong rapport.
