The Journey of Lego: From Wooden Toys to a Global Icon

🔧Ole Kirk Christiansen, a skilled carpenter, founded Lego in Billund, Denmark, in the 1930s.

🔥The Lego workshop burned down in 1942, but Ole's determination led to a new factory and the production of wooden toys.

🔴In the 1950s, Lego introduced the iconic plastic bricks with the innovative clutch system, allowing endless possibilities for creation.

🎢The success of Lego led to the creation of Legoland, an amusement park in Billund, Denmark, attracting hundreds of thousands of visitors.

🌍Lego continues to inspire children worldwide, encouraging exploration, creativity, and play.

Who founded Lego?

—Lego was founded by Ole Kirk Christiansen, a skilled carpenter, in the 1930s.

What led to the introduction of plastic bricks?

—After a fire destroyed the Lego workshop in 1942, the company shifted to producing wooden toys. In the 1950s, Lego introduced plastic bricks with the innovative clutch system, which became a huge success.

How did Lego become a global brand?

—Lego's success led to the establishment of Legoland, an amusement park in Billund, Denmark. The park attracted hundreds of thousands of visitors, contributing to the global recognition and popularity of the Lego brand.

What is the philosophy behind Lego?

—Lego aims to inspire children to explore, experience, and express their own world. The company values creativity, imagination, and quality, believing that only the best is good enough for children.

What is the significance of the clutch system in Lego bricks?

—The clutch system in Lego bricks allows them to connect firmly, ensuring the creations remain stable and durable. This feature enables children to build and rebuild with endless possibilities.

00:02Lego was founded by Ole Kirk Christiansen, a skilled carpenter, in the 1930s.

07:00A fire in 1942 destroyed the Lego workshop, but Ole's determination led to a new factory and the production of wooden toys.

11:56In the 1950s, Lego introduced plastic bricks with the innovative clutch system, allowing endless possibilities for creation.

13:48The success of Lego led to the creation of Legoland, an amusement park in Billund, Denmark, attracting hundreds of thousands of visitors.

15:29Lego continues to inspire children worldwide, encouraging exploration, creativity, and play.