The Journey of Kudu: From Humble Beginnings to Success

💡Kudu was founded in 1988 and faced competition from global fast food chains like McDonald's and Burger King.

🌟Kudu focused on delivering quality and unique products, such as their long sandwiches, to differentiate themselves in the market.

💪Kudu took risks by expanding into new territories and bidding aggressively for prime locations, which contributed to its success.

🔍Kudu learned from the competition, especially McDonald's, and used their strategies to improve their own branding and customer service.

🌍The fast food market in Saudi Arabia has evolved over the years, with the emergence of new Saudi brands that can compete with international names.

How did Kudu handle the competition from McDonald's?

—Kudu faced the McDonald's storm by learning from their strategies and improving their own branding and customer service. They also took risks by expanding into new territories and bidding aggressively for prime locations.

What made Kudu unique in the fast food market?

—Kudu differentiated itself by focusing on delivering quality and unique products, such as their long sandwiches. They also believed in their brand and took risks to establish themselves as a top brand in the market.

How has the fast food market in Saudi Arabia evolved over the years?

—The fast food market in Saudi Arabia has evolved with the emergence of new Saudi brands that can compete with international names. The competition and customers' preferences have also changed, with a greater emphasis on quality and variety.

What was the impact of McDonald's entry into the market?

—McDonald's entry into the market had a significant impact, causing many local burger restaurants to struggle. However, it also raised the quality of the competition and taught other brands valuable lessons in branding, location selection, and customer service.

What advice does Abdulmohsen Al Yahya give to entrepreneurs?

—Abdulmohsen Al Yahya advises entrepreneurs to believe in their brand, take risks, and serve their brand to ensure long-term success. He emphasizes the importance of being present in the market and proving oneself, even in challenging situations.

00:00Abdulmohsen Al Yahya, founder of Kudu fast food chain in Saudi Arabia, shares the story of Kudu's foundation in 1988 and its growth in the competitive fast food market.

10:00Kudu faced competition from global fast food chains like McDonald's and Burger King, but focused on delivering quality and unique products to differentiate themselves.

15:00Abdulmohsen Al Yahya highlights the importance of believing in the brand, taking risks, and serving the brand to ensure long-term success.

20:00McDonald's entry had a significant impact on the market, but also raised the quality of the competition and taught valuable lessons in branding and customer service.

25:00The fast food market in Saudi Arabia has evolved over the years, with the emergence of new Saudi brands that can compete with international names.

30:00Abdulmohsen Al Yahya advises entrepreneurs to believe in their brand, take risks, and serve their brand to ensure long-term success.