The Journey of Building a Successful Streetwear Brand

💡You don't need to be good at business to own a business. Surround yourself with people who have the necessary skills to lay the foundations for success.

💰Success in business is possible, even at a young age. George and his brother made millions in revenue in their early 20s, showcasing the potential of entrepreneurship.

👥Surround yourself with a supportive network. George's parents, especially his mother, provided constant encouragement and belief in his abilities.

🏞️The journey to success is not without challenges. George experienced setbacks, including receiving a letter that initially seemed to be rock bottom for his business. However, he used it as a driving force to propel himself forward.

🚀Believe in your vision and keep pushing forward. Despite initial doubts from others, George's streetwear brand has grown to become one of the most popular in the world, defying expectations.

What inspired George to start his streetwear brand?

—George's passion for clothing, combined with his sensitivity to garment quality, inspired him to create his own streetwear brand that prioritized both style and comfort.

Did George have any prior business experience before starting his brand?

—No, George did not have any prior business experience. He realized that you don't need to be good at business to own a business. He focused on what he was good at, which was creating unique designs and building a community around his brand.

How did George overcome the skepticism and doubters?

—Through hard work, dedication, and proving his critics wrong. As his brand grew and achieved success, people who doubted him started to become his biggest fans.

What role did George's parents play in his journey?

—George's father's work ethic and his mother's unwavering support were instrumental in his success. They both influenced him to strive for excellence and pursue his passion.

What advice does George have for aspiring entrepreneurs?

—Believe in your vision, surround yourself with a supportive network, and focus on what you're good at. Don't be afraid to defy expectations and prove the skeptics wrong.

00:00George's journey from starting his luxury streetwear brand in his dad's shed to building a $100 million business.

05:08The influence of George's parents and their impact on his work ethic and ambition.

10:25The decision to pursue graphic design in college and the inspiration to create a British version of popular American streetwear brands.

16:45The initial skepticism and doubters that George faced when starting his brand.

24:10Overcoming challenges and setbacks, including receiving a letter that initially seemed like rock bottom for the business.

31:50The growth of George's brand and defying expectations.

39:20The importance of believing in your vision, surrounding yourself with a supportive network, and focusing on your strengths.

43:15George's advice for aspiring entrepreneurs.