🌍ASAP penser, a company in Madagascar, is the first to produce caviar in Africa.
💎ASAP penser built a luxury industry in one of the world's poorest countries.
🐠They raise sturgeon fish at high altitudes in Madagascar, providing unique conditions for caviar production.
🍽️Chefs in Michelin starred kitchens are using African caviar, recognizing its quality and taste.
🌟ASAP penser's success has allowed them to invest back into the local community in Madagascar.
Why is ASAP penser's caviar special?
—ASAP penser's caviar is special because it is the first caviar produced in Africa, offering a unique alternative to European brands. The company's sturgeon fish are raised in Madagascar, providing them with high-altitude conditions that give the caviar a distinct taste and quality.
How did ASAP penser overcome challenges in Madagascar?
—ASAP penser overcame challenges in Madagascar by investing in training locals, providing employment opportunities, and building infrastructure. They also navigated the difficulties of importing sturgeon eggs from France and Russia, finally succeeding on their fifth attempt.
Why are chefs using African caviar in Michelin starred kitchens?
—Chefs are using African caviar in Michelin starred kitchens because it meets the high standards of quality and taste required for such prestigious establishments. The unique conditions in Madagascar, along with ASAP penser's commitment to producing top-quality caviar, have made it a sought-after choice among chefs.
What impact has ASAP penser had on the local community?
—ASAP penser has had a positive impact on the local community in Madagascar. They provide rent-free housing, a grocery store, a mini theater, and a gym for their workers. They also grow food on-site and pay their employees three times the minimum wage, contributing to the local economy and improving living standards.
What are ASAP penser's future plans?
—ASAP penser's future plans include expanding their market presence in Europe and other Western markets. They aim to continue producing top-quality caviar and eventually harvest Beluga row, one of the most expensive caviar types. They also plan to further invest in the local community and sustainable farming practices.
00:01ASAP penser is the first caviar producer in Africa, based in Madagascar.
01:01ASAP penser raised sturgeon fish at high altitudes in Madagascar, providing unique conditions for caviar production.
05:17ASAP penser ensures the well-being of their fish by carefully monitoring their feed and environment.
08:08ASAP penser separates male and female sturgeon, with only the females used for caviar production.
10:33ASAP penser carefully harvests and processes the sturgeon eggs to create high-quality caviar.
14:12ASAP penser has successfully convinced chefs in Michelin starred kitchens to use African caviar.
15:59ASAP penser invests back into the local community in Madagascar, providing housing, food, and employment opportunities.
12:20ASAP penser plans to expand its market presence, harvest Beluga row, and promote sustainability in farming practices.
