The Inner Workings of Your Brain: Gun and Drew

🧠Our brain operates through two systems: Gun and Drew. Gun is automatic, while Drew is conscious and deliberate.

💡Gun filters information and makes quick assumptions, while Drew puts in effort and catches mistakes.

🔎Understanding Gun and Drew helps us understand our thinking biases and limitations.

💪Tasks that engage Drew more, such as harder tasks, lead to better outcomes.

📚Advertising and education can leverage knowledge of Gun and Drew to create more effective messaging and learning experiences.

What are Gun and Drew?

—Gun and Drew are two systems that represent the automatic and conscious parts of our brain, respectively.

What does Gun do?

—Gun filters information, makes quick assumptions, and handles repetitive tasks automatically.

What does Drew do?

—Drew is conscious and deliberate, putting effort into tasks and catching mistakes made by Gun.

How can we leverage Gun and Drew for better outcomes?

—Engaging Drew in tasks by making them harder can lead to better outcomes and improved learning.

How can advertising and education benefit from understanding Gun and Drew?

—By understanding how Gun and Drew work, advertising and education can create more effective messaging and learning experiences.

00:00Our brain operates through two systems: Gun and Drew. Gun is automatic and quick, while Drew is conscious and deliberate.

02:38Gun filters information and makes quick assumptions, while Drew puts in effort and catches mistakes.

06:12Tasks that engage Drew more, such as harder tasks, lead to better outcomes.

09:18Understanding Gun and Drew helps us understand our thinking biases and limitations.

10:32By understanding how Gun and Drew work, advertising and education can create more effective messaging and learning experiences.