Social media has allowed for greater exposure and recognition of women's college basketball players.
Impressive performances by players like Caitlin Clark and Angel Reese have generated excitement and increased viewership.
The tournament has become more competitive, showcasing the talent and skill of women's basketball teams.
Social media has created a platform for players to connect with fans and build their personal brands.
Increased media coverage and attention have raised the profile of the women's college basketball tournament.