🎉Exposure to mascots can affect students' sense of belonging and prejudice levels.
💰The removal of mascots may lead to a decrease in donations to universities.
🕊️Replacing mascots requires clear communication, community input, and exciting replacements.
How does exposure to mascots affect students' sense of belonging?
—Exposure to mascots can influence students' sense of belonging and their prejudice levels. Research has shown that when students see mascots that align with their values, they feel a greater sense of belonging. On the other hand, exposure to mascots that don't align with their values can decrease their sense of belonging.
Does the removal of mascots impact donations to universities?
—Yes, research has found that the removal of mascots can lead to a decrease in donations to universities. This decrease is particularly significant among individuals who have lower levels of prejudice towards the mascot's representation. It suggests that the presence of the mascot can positively influence their willingness to support the university financially.
What are the key factors for successful mascot transitions?
—Successful mascot transitions involve several key factors. Firstly, it is important to clearly communicate the reasons for the transition and take ownership of the decision. Secondly, the community should be involved in the process, providing input on what the new mascot should represent. Lastly, the replacement should be exciting and generate enthusiasm among students and the community.
00:12The speaker recalls their first job and the presence of the mascot at the University of Illinois.
01:42The research on the presence of mascots on campus and students' feeling of belongingness.
02:34The relationship between exposure to mascots, prejudice levels, and students' sense of belonging.
03:40Strategies for successful mascot transitions, including community involvement and exciting replacements.
05:02The importance of replacing mascots to ensure inclusivity.
