🌍The Middle East is using major events to position itself as a global sports and entertainment hub.
🚺Efforts are being made to increase women's participation in sports and create more opportunities for women in the industry.
🎓Collaboration between academia and industry is essential for the growth and success of the event and sport industries.
🤖Technological integration, such as AI and social media analysis, is shaping the future of events in the Middle East.
🤝Regional cooperation within the Middle East can enhance the event and sport industries.