The Five-Step Process to Rank Number One in YouTube

TLDRLearn the five most influential video SEO ranking factors to get your videos to the top of YouTube fast.

Key insights

🔍Longer videos tend to perform better in YouTube due to higher total watch time.

🎣Hook viewers in the first 15 seconds with the PPP formula: Preview, Proof, Preview.

📝Include your exact keyword in the video title for better understanding by YouTube.

🗣️Say your keyword in your video to align with YouTube's ability to listen and understand content.

👥Maximize user interaction signals by encouraging likes, comments, and subscriptions.

Q&A

Do longer videos really perform better on YouTube?

Yes, longer videos tend to accumulate more total watch time, which is an important ranking factor.

How can I hook viewers in the first 15 seconds of my video?

Use the PPP formula: Preview what the video is about, provide Proof that you can deliver, and Preview again with a specific detail.

Is it important to include the exact keyword in the video title?

Yes, including the exact keyword in the title helps YouTube understand the video's content and relevance.

Should I optimize old videos by adding keywords in the video content?

No, YouTube can now listen to videos even without a transcript. It's better to say your keyword in the actual video.

How can I increase user interaction signals on my videos?

Encourage viewers to like, comment, subscribe, and interact with your video in order to improve its ranking in search results.

Timestamped Summary

00:00Introduction to the five-step process for ranking number one in YouTube.

02:13Importance of creating and publishing long videos for higher total watch time.

03:52Using the PPP formula (Preview, Proof, Preview) to hook viewers in the first 15 seconds.

06:27Including the exact keyword in the video title for better understanding by YouTube.

08:30Speaking the keyword in the video to align with YouTube's ability to listen and understand content.

07:39Maximizing user interaction signals by encouraging likes, comments, and subscriptions.

09:01Optimizing videos for click-through rate to improve visibility in search results.

10:49Closing remarks and call-to-action for viewers to leave comments.