The Evolution of AB InBev: From Beer to Beverages

🍻AB InBev is the world's largest brewer with 500 brands in over 100 countries, holding about 40 percent of global market share and a market cap of $88.6 billion.

🍹AB InBev has shifted its strategy towards premiumization and profit prioritization, expanding into new beverage categories beyond beer.

🍺American consumers have changed their drinking habits, leading to a 30 percent drop in total beer consumption over four decades.

🏢AB InBev's portfolio has expanded through acquisitions, including craft beer brands, spirits, and non-alcoholic beverages.

💼AB InBev has prioritized cost-cutting measures and profitability, shifting its focus from volume share to price per barrel.

Why has AB InBev shifted its strategy away from beer?

—AB InBev has witnessed changing consumer preferences and a decline in beer consumption. To adapt, the company has focused on premiumization and expanding into new beverage categories to meet evolving consumer demands.

What are some of AB InBev's iconic beer brands?

—AB InBev's iconic beer brands include Budweiser and Bud Light, which have had a long-standing presence in the American beer market.

How has AB InBev responded to the craft beer movement?

—AB InBev has acquired craft beer brands and created a craft beer business unit in response to the rise of craft beer and the growing interest in premium and artisanal beer offerings.

What other beverage categories has AB InBev entered?

—AB InBev has entered the spirits, non-alcoholic, and beyond beer categories, expanding its portfolio beyond traditional beer offerings to capture growth opportunities in other beverage segments.

What is AB InBev's approach to profitability?

—AB InBev has prioritized profitability through aggressive cost-cutting measures and a focus on price per barrel, even as beer volume share has declined.

00:00AB InBev is the world's largest brewer with a market cap of $88.6 billion and 40 percent of global market share.

05:00American consumers have changed their drinking habits, leading to a 30 percent drop in total beer consumption over four decades.

10:00AB InBev has shifted its strategy towards premiumization and profit prioritization, expanding into new beverage categories beyond beer.

15:00AB InBev has acquired craft beer brands, entered the spirits and non-alcoholic categories, and focused on meeting evolving consumer demands.

20:00AB InBev has prioritized cost-cutting measures and profitability, shifting its focus from volume share to price per barrel.