💥The NBA capitalized on the rivalry between Larry Bird and Magic Johnson to boost ratings and overcome an image issue.
💰The Celtics vs Lakers preseason games generated a lot of excitement and revenue for the NBA.
🟢The Celtics had previously dominated the rivalry, and the Lakers had never beaten them.
🌟Larry Bird and Magic Johnson were the key players in the Celtics vs Lakers rivalry.
🏆The rivalry motivated the players to overcome challenges and achieve greatness.