The Dog Gate Company: A Unique Solution for Dog Safety

TLDRThe Dog Gate Company offers unique dog safety gates that are designed to fit multiple configurations and improve a dog's behavior. The gates can be used at the front door and other areas of the house, providing a safe space for dogs and eliminating the risk of escape.

Key insights

⭐️The Dog Gate Company's gates are highly versatile and can fit multiple configurations, making them suitable for various areas of the house.

🐶The gates are not only a safety measure but also serve as a training aid to improve a dog's behavior at the front door.

💰The founders of The Dog Gate Company have gained significant attention on TikTok, with their videos gaining millions of views, resulting in potential business opportunities.

📈The founders have ambitious sales projections, aiming for a net profit of £20,000 this year and doubling their revenue year-on-year in the future.

Despite the interest from the Dragons, two of them ultimately decided not to invest due to concerns about low margins and return on investment.

Q&A

What makes The Dog Gate Company's gates unique?

The Dog Gate Company's gates are unique because they can fit multiple configurations, making them versatile and suitable for a variety of areas in the house.

What other benefits do the gates provide?

In addition to safety, the gates also serve as a training aid to improve a dog's behavior at the front door, eliminating the risk of escape.

How have they gained attention on TikTok?

The founders of The Dog Gate Company have gained attention on TikTok through videos showcasing the functionality of their gates. These videos have gained millions of views, leading to potential business opportunities.

What are their sales projections?

The founders have ambitious sales projections, aiming for a net profit of £20,000 this year and doubling their revenue year-on-year in the future.

Why did some of the Dragons decline to invest?

Some of the Dragons expressed concerns about the low margins and return on investment associated with the product, leading them to decide not to invest.

Timestamped Summary

02:00The founders of The Dog Gate Company enter the Dragons' Den seeking a £50,000 investment for a 10% equity share in their business.

02:40The founders explain that their unique dog safety gates can fit multiple configurations and serve as a training aid to improve a dog's behavior at the front door.

06:00The founders discuss their success on TikTok, with their videos gaining millions of views and potential business opportunities.

08:30Two Dragons express interest in investing, offering £50,000 for 25% equity and £50,000 for 20% equity, respectively.

10:40One Dragon makes a final offer of £50,000 for 12.5% equity, and the founders accept the offer.