📉The Xbox brand faced several challenges leading up to the launch of Xbox One, including the red ring of death and lackluster exclusives.
🔌Microsoft's focus on Kinect and entertainment features, including always-on connectivity, alienated core gamers.
🎮Sony's PlayStation 4 capitalized on exclusives and Blu-ray technology, attracting gamers with a strong lineup of games.
🔗Controversies surrounding used games and sharing impacted Xbox One's reputation and consumer trust.
💔The disastrous launch of Xbox One marked a turning point for the Xbox brand, leading to significant changes in leadership and strategy.