The Demise of the Streaming Golden Age: Why Streaming is Becoming Cable Television Again

TLDRStreaming services are becoming more like cable TV, with rising prices, limited control over content, and the return of advertising. Licensing, ownership changes, and permissions are reducing consumer control. As streaming services race towards profitability, price hikes and ads are becoming the norm.

Key insights

💰Streaming prices are rising, with platforms like Netflix doubling their prices.

🔒Changes in licensing, ownership, and permissions are reducing consumer control over content.

📺Advertising is making a comeback, even on paid streaming services.

🔍Streaming services are opting for formulaic, engagement-driven content instead of riskier artistic media.

💣Streaming platforms are consolidating, leading to bundled services that resemble cable TV.

Q&A

Why are streaming prices rising?

Streaming services are racing towards profitability, experiencing billion-dollar losses. To increase revenue, they are introducing regular price hikes.

Why is consumer control over content decreasing?

Licensing, ownership changes, and permissions have resulted in the removal of titles from streaming platforms, reducing consumer access and control.

Why are ads becoming more common on streaming services?

Streaming platforms are introducing ad-supported plans to increase revenue. Ad-free plans are becoming more expensive, limiting consumer options.

Why is the content on streaming platforms becoming more formulaic and less diverse?

Streaming platforms prioritize engagement-driven content that satisfies advertisers and increases revenue. This leads to a lack of artistic diversity and innovative storytelling.

Will streaming services eventually become like cable television?

Streaming platforms are consolidating through mergers and acquisitions, leading to bundled services that resemble cable TV. The focus on profitability and the reintroduction of ads further contribute to this trend.

Timestamped Summary

00:00Streaming services are becoming more like cable TV, with rising prices and limited control over content.

02:00Changes in licensing, ownership, and permissions are reducing consumer control over streaming content.

04:57Advertising is making a comeback on streaming services, even on paid platforms.

06:56Streaming platforms prioritize engagement-driven content, resulting in a lack of diversity and risk-taking.

09:21Streaming services are consolidating through mergers, leading to bundled services resembling cable TV.