:camera:Sony's marketing for Morbius created false connections to Spider-Man and the MCU to generate hype.
:warning:Deceptive practices may have misled consumers into expecting certain elements in the movie that were ultimately not included.
:scales:Determining substantial harm caused by the deceptive marketing is subjective and challenging to measure.
:money_with_wings:Successfully suing movie companies for false advertising in trailers is rare, as it is challenging to prove damages and win the case.
:balance_scale:A current lawsuit against Universal Pictures over a similar situation involving a deceptive movie trailer raises legal questions.