The Dark Side of Data: How Retailers Collect and Monetize Your Personal Information

💰Data collection by retailers goes beyond social media and online shopping. It includes in-store tracking, beacons, and Wi-Fi monitoring.

🛒Loyalty programs are a major touchpoint for data collection. Retailers track purchasing behavior and preferences.

📊Retailers monetize data through targeted advertising and retail media networks, offering ads customized to consumers' wants and needs.

🔒Data protection laws have limitations when it comes to sharing and partnering. Retailers collaborate with brands and third parties to share and use customer data.

🌐Data collected by retailers can be sold to insurance providers, law enforcement, and even the government, impacting employment opportunities and financial health.

How do retailers collect personal data?

—Retailers collect personal data through loyalty programs, in-store tracking, Wi-Fi monitoring, and partnerships with data brokers and brands.

How is my data used for targeted advertising?

—Retailers use data about your purchasing behavior and preferences to personalize ads that are relevant to your interests and needs.

Can I opt out of data collection?

—While you can choose not to participate in loyalty programs or provide personal information, some data collection happens automatically through in-store tracking and other methods.

What are retail media networks?

—Retail media networks are advertising infrastructure offered by retailers to third parties, allowing them to access customer data for targeted advertising.

How is my data protected?

—Data protection laws have limitations, and retailers often share and partner with other companies, which may use your data for various purposes.

00:00Data collection by retailers goes beyond social media and online shopping, including in-store tracking and monitoring.

08:26Retailers monetize data through targeted advertising and retail media networks to provide personalized ads.

12:32Retailers collaborate with brands and third parties to share and use customer data, impacting privacy and protection.

14:45Data collected by retailers can be sold to insurance providers, law enforcement, and government agencies, raising concerns about data security and usage.