🔍Data brokers collect personal information through cookies, apps, and other means.
💰Data brokers sell your information to businesses for targeted marketing.
🔒De-identification of data is not foolproof and can be reversed.
👥Some data brokers sell lists based on specific demographics or health conditions.
😱Data brokers' practices can lead to privacy violations and potential abuse of personal information.
How do data brokers collect personal information?
—Data brokers collect personal information through cookies, apps, and other means. They track your online activities and gather data from various sources.
What do data brokers do with your personal information?
—Data brokers sell your personal information to businesses for targeted marketing. They create lists based on demographics, interests, and health conditions.
Is de-identified data safe?
—De-identification of data is not foolproof and can be reversed. Even supposedly anonymous data can be linked back to individuals using other information.
Can data brokers be trusted?
—While some data brokers have faced legal consequences for unethical practices, the industry lacks proper regulations. It's important to be cautious about sharing personal information and to protect your privacy.
What are the risks of data brokers' practices?
—Data brokers' practices can lead to privacy violations and potential abuse of personal information. It enables targeted advertising, but also opens the door to discrimination, fraud, and invasion of privacy.
00:04This video highlights the dark side of data brokers, who collect and sell your personal information.
00:22Data brokers gather information through cookies, apps, and online activities, creating targeted lists for marketing purposes.
02:01De-identification of data is not foolproof, and personal information can be easily linked back to individuals.
05:50Data brokers' practices can lead to privacy violations, such as selling information about specific demographics or health conditions.
08:28Data brokers' practices pose risks, including invasion of privacy, discrimination, and fraud.
