The Dark Horse: The Seventh Generation Mustang

🐎The Mustang Chief program engineer reveals the honor and excitement of leading the team for such an iconic product.

🌍The Seventh Generation Mustang was designed with a global market in mind, aiming to reach a broad international audience.

✨The design of the Seventh Generation Mustang takes inspiration from past models while incorporating modern elements.

💡Clinics were conducted to understand customer preferences for physical buttons versus digital screens in the interior design.

📺The Mustang features larger screens, including a 13.2-inch center stack and a 12.3-inch cluster, to meet the demand for technology in the market.

What makes the Dark Horse edition different from other Mustang models?

—The Dark Horse is designed to generate excitement and capture a new younger audience. It features darkened accents and graphics for a sinister touch.

Does the Seventh Generation Mustang offer a variety of engine options?

—Yes, the Mustang family includes a range of options, including a V8 engine, a 2.3-liter Mustang, and a Bev Mustang, catering to different customer preferences.

How was the interior design balanced between physical buttons and digital screens?

—The interior design aimed to find a balance by putting frequently used climate functions on a touch screen while still utilizing physical buttons for easy access.

What were the inspirations behind the design of the Seventh Generation Mustang?

—The design team drew inspiration from iconic Mustang models, such as the 1967, 2005, and 2010 models, combining old and new elements for a timeless yet modern look.

What were the challenges faced in creating the Seventh Generation Mustang?

—The team had to balance the heritage of the Mustang brand with the need to appeal to a broader international audience while incorporating modern technologies.

00:00Introducing the Seventh Generation Mustang, also known as the Dark Horse.

01:15The Mustang Chief program engineer shares her passion for Mustang and the honor of leading the team.

02:01The Mustang Brand Manager reflects on the evolution of the Mustang and the significance of the new Dark Horse edition.

04:39The Creative Design Manager discusses the design inspiration and vision for the Seventh Generation Mustang.

07:01The challenges of balancing physical buttons and digital screens in the interior design are explored.

11:30The importance of technology in the Mustang is emphasized, with larger screens and customizable features.