The Dark History Behind Nike's 'Just Do It'

TLDRThe famous Nike slogan 'Just Do It' has a dark history. It was inspired by the last words of a convicted murderer on death row. Despite the controversy, 'Just Do It' became the heart of the Nike brand and played a significant role in its success in the sportswear industry.

Key insights

⚡️The 'Just Do It' slogan was not created by a Nike employee.

💀The last words of a convicted murderer inspired the slogan.

🏆Nike's 'Just Do It' campaign helped the brand become the biggest sportswear brand in the world.

🌟The 'Just Do It' campaign connected with a wide audience, regardless of age, gender, or fitness level.

👥The advertising agency Wieden+Kennedy played a crucial role in creating Nike's most successful marketing campaigns.

Q&A

Who invented the 'Just Do It' slogan?

The 'Just Do It' slogan was created by the advertising agency Wieden+Kennedy, not a Nike employee.

What inspired the 'Just Do It' slogan?

The last words of a convicted murderer on death row inspired the 'Just Do It' slogan.

What impact did the 'Just Do It' campaign have on Nike?

The 'Just Do It' campaign helped Nike become the biggest sportswear brand in the world.

Who was responsible for Nike's successful marketing campaigns?

The advertising agency Wieden+Kennedy played a crucial role in creating Nike's most successful marketing campaigns.

Why did Warren Buffet not invest in Nike?

Warren Buffet did not invest in Nike because he was unsure about the likelihood of Nike's competitive position over a long period of time.

Timestamped Summary

00:00The famous Nike slogan 'Just Do It' has a dark history.

00:46'Just Do It' was not invented by a Nike employee.

01:23The inspiration for 'Just Do It' came from the last words of a convicted murderer on death row.

02:30The 'Just Do It' campaign helped Nike become the biggest sportswear brand in the world.

04:07The advertising agency Wieden+Kennedy played a crucial role in creating Nike's most successful marketing campaigns.

06:24Warren Buffet did not invest in Nike due to uncertainty about its long-term competitive position.

06:53Nike's success is attributed to its ability to represent more than just a shoe company.

07:19Nike's success has inspired other brands, including Apple.