The Changing Landscape of Live Streaming Platforms

:earth_americas:Live streaming platforms are shifting away from exclusive contracts and large deals.

:game_die:Twitch is facing challenges with its payout programs, which may impact streamer earnings.

:tv:YouTube is gaining popularity among streamers, with many achieving higher viewership on the platform.

:money_with_wings:Streamers are now prioritizing multi-streaming to reach a wider audience and increase their earnings.

:speech_balloon:Lurkers, who make up the majority of viewers, tend to prefer YouTube over Twitch.

Why are exclusive contracts and large deals becoming less common?

—Streaming platforms are focusing on multi-streaming and reducing costs, making exclusive contracts less appealing.

How are Twitch's payout programs affecting streamers?

—Changes to Twitch's payout programs, such as the Prime Gaming subscription model, may result in lower earnings for streamers.

Why are streamers exploring other platforms like YouTube?

—Streamers are attracted to YouTube's growing viewership and the platform's reputation for better payouts.

What is multi-streaming?

—Multi-streaming allows streamers to broadcast their content on multiple platforms simultaneously, reaching a wider audience.

Why do viewers prefer YouTube over Twitch?

—YouTube offers a more engaging experience for lurkers, who make up the majority of viewers, leading to higher viewership on the platform.

00:00The live streaming industry is going through significant changes, with exclusive contracts and large deals becoming less common.

05:10Twitch is facing challenges with its payout programs, such as the Prime Gaming subscription model, which may impact streamer earnings.

07:40Streamers are exploring other platforms like YouTube, where they can achieve higher viewership and better payouts.

08:38Multi-streaming is becoming more popular among streamers as it allows them to reach a wider audience and increase their earnings.

09:23YouTube is preferred by lurkers, who make up the majority of viewers, due to its more engaging content, leading to higher viewership.