The Challenges of Managing a Massive Creator Program at Nintendo

TLDRThe Nintendo creator program was in shambles when I took over. I was given a short time frame to fix it or it would be canceled. Nintendo didn't see the value in creators and had restrictive rules. We had to downsize the program and stop giving creators early access to games due to leaks. The Nintendo ninjas were a real department that meant business.

Key insights

🔧The Nintendo creator program was mismanaged when I took over and was at risk of being canceled.

💡Nintendo didn't see the value in working with creators and had restrictive rules.

🙅‍♂️We had to downsize the program and stop giving creators early access to games due to leaks.

👥The Nintendo ninjas were a real department that enforced strict rules.

🔐Managing a creator program requires building personal relationships and effective communication.

Q&A

Was the Nintendo creator program at risk of being canceled?

Yes, the program was mismanaged and I was given a short time frame to fix it or it would be canceled.

Did Nintendo see the value in working with creators?

No, Nintendo didn't initially see the value in working with creators and had restrictive rules.

Why did the program downsize and stop giving creators early access to games?

The program downsized and stopped giving creators early access to games due to leaks and security concerns.

Who are the Nintendo ninjas?

The Nintendo ninjas were a real department within Nintendo that enforced rules and regulations.

What does managing a creator program entail?

Managing a creator program requires building personal relationships with creators and effective communication.

Timestamped Summary

00:05The Nintendo creator program was mismanaged when I took over and was at risk of being canceled.

03:06Nintendo didn't see the value in working with creators and had restrictive rules.

06:57We had to downsize the program and stop giving creators early access to games due to leaks.

10:33The Nintendo ninjas were a real department within Nintendo that enforced strict rules.

11:40Managing a creator program requires building personal relationships and effective communication.