The Business Behind the Masters: A Closer Look at Augusta National Golf Club

TLDRDiscover the lucrative business behind the Masters golf tournament, including the profitable Augusta National Golf Club, merchandise sales, ticket revenue, and more.

Key insights

💼Augusta National Golf Club is a profit-making company, unlike many other golf courses.

👉Augusta National does not disclose its earnings, ticket sales, or membership list.

🏷️Merchandise sales during the Masters tournament generate around $69 million.

🎟️Badge sales, including practice round tickets and single-day competitive round tickets, generate around $40 million.

Augusta National could charge more for ticket sales, concessions, and on-course sponsorships.

Q&A

Is Augusta National Golf Club a non-profit organization?

No, Augusta National is a profit-making company and does not possess tax-exempt status.

Are there any sponsorship advertisements on the golf course?

Augusta National does not allow on-course sponsorships, contributing to its exclusive and prestigious image.

Can anyone join Augusta National Golf Club?

Membership at Augusta National is by invitation only, and potential members must be invited to join.

How much do tickets to the Masters tournament cost?

Tickets to the Masters range in price, with single-day tickets starting at $115 and full four-day passes priced at $375.

Are cell phones allowed on the Augusta National Golf Club golf course?

No, Augusta National prohibits the use of cell phones on the golf course, adding to the traditional atmosphere.

Timestamped Summary

00:00Augusta National Golf Club is a profit-making company that does not disclose its earnings or membership list.

03:00Merchandise sales during the Masters tournament generate approximately $69 million.

06:30Ticket sales, including practice round tickets and single-day competitive round tickets, generate around $40 million.

10:00Augusta National Golf Club could charge more for ticket sales, concessions, and on-course sponsorships, but chooses not to.