📞Pay for leads through local Services ads instead of clicks to drive phone calls.
🔎Set up conversion tracking to optimize your search campaigns for driving more phone calls.
🎯Target relevant keywords related to your services and location to reach potential customers.
📲Consider using call extensions and call-only ads to directly drive phone calls.
🌐Utilize online services like callrail.com for more detailed call tracking.
How do local Services ads work?
—Local Services ads allow eligible businesses to pay for leads instead of clicks. When a potential customer contacts the business through the ad, the business pays for that lead.
Why is conversion tracking important?
—Conversion tracking allows you to optimize your search campaigns to drive more phone calls. By tracking the length and source of each call, you can make data-driven decisions to improve your campaign performance.
How can I choose the right keywords for my business?
—Choose keywords that are relevant to the services you offer and your target location. Consider using location-specific keywords and long-tail keywords to reach potential customers who are actively searching for your services.
What are call extensions and call-only ads?
—Call extensions allow you to include a phone number in your search ads, making it easy for potential customers to call your business directly. Call-only ads are specifically designed to drive phone calls, with the ad displaying only a phone number and a call button.
How can I track and analyze my phone calls?
—You can use online services like callrail.com to track and analyze your phone calls. These services provide more detailed call data and can help you optimize your campaigns for better phone call conversions.
00:00Introduce the importance of driving phone calls for businesses using Google Ads.
00:40Explain local Services ads as a way to pay for leads instead of clicks.
02:35Highlight the significance of conversion tracking and optimizing search campaigns for driving more phone calls.
04:52Discuss the importance of targeting relevant keywords related to services and location.
06:20Explain the benefits of using call extensions and call-only ads to directly drive phone calls.
08:55Recommend utilizing online services like callrail.com for more detailed call tracking and analysis.
