The Beginnings of Real Tree and Dale Earnhardt's Friendship

TLDRAn in-depth interview with Bill and Tyler Jordan, owners of Real Tree, discussing their long-standing friendship with Dale Earnhardt and how it led to a sponsorship on his car. They also share stories of their early experiences with Dale, including hunting and fishing trips.

Key insights

🌲Real Tree and Dale Earnhardt formed a strong friendship through their shared love of hunting and fishing.

🚘Real Tree became a sponsor on Dale Earnhardt's car, showcasing their camouflage brand to NASCAR fans.

💰The souvenir business at NASCAR races was a lucrative venture, with millions of dollars in cash revenue.

🔫Real Tree and Dale Earnhardt hunted and fished together, creating lasting memories and experiences.

🏎️The Real Tree brand had a significant presence in NASCAR, with their logo on Dale Earnhardt's race car.

Q&A

How did Real Tree become a sponsor on Dale Earnhardt's car?

Through their close friendship and shared interests in hunting and fishing, Real Tree and Dale Earnhardt formed a partnership, resulting in Real Tree becoming a sponsor on his car.

What was the souvenir business like at NASCAR races?

The souvenir business at NASCAR races was highly profitable, with millions of dollars in cash revenue. Fans would line up for yards to purchase merchandise.

What experiences did Real Tree and Dale Earnhardt have hunting and fishing together?

Real Tree and Dale Earnhardt enjoyed many hunting and fishing trips together, creating lasting memories and deepening their friendship.

Did Real Tree have a significant presence in NASCAR?

Yes, Real Tree had a significant presence in NASCAR, with their camouflage brand showcased on Dale Earnhardt's race car.

What impact did Dale Earnhardt have on Real Tree?

Dale Earnhardt's friendship and association with Real Tree helped elevate their brand and expand their reach to NASCAR fans.

Timestamped Summary

00:00Bill and Tyler Jordan discuss their friendship with Dale Earnhardt and how it led to a sponsorship on his car.

08:00The souvenir business at NASCAR races was highly profitable, bringing in millions of dollars in cash revenue.

09:37Bill reflects on his first encounter with Dale Earnhardt as a young child and their early hunting trips together.

10:50Bill shares a funny story of when he and Hornaday interrupted Dale Earnhardt in his office.

11:20Bill and Dale discuss their shared interests in hunting and fishing and how it strengthened their friendship.

15:45Real Tree became a sponsor on Dale Earnhardt's car, showcasing their camouflage brand to NASCAR fans.

20:30Bill and Tyler reminisce about their hunting and fishing trips with Dale Earnhardt and the memorable experiences they shared.

25:00The Real Tree brand had a significant presence in NASCAR, with their logo featured on Dale Earnhardt's race car.