🧘Obsess over the process and emotionally detach from the results.
📞Fortune is in the follow-ups. Be persistent and consistently reach out to prospects.
👂Control the pace of the call and overcome objections using a proven script.
💼Cold calling is like gambling with capped downside and infinite upside potential.
📝Set an agenda at the end of the call to increase show rates and improve meeting quality.
How can I detach from the results of cold calling?
—Focus on the process and the inputs you can control, such as making more calls. Emphasize personal growth and improvement rather than outcomes.
How often should I follow up with prospects?
—Follow up persistently and consistently. It depends on your sales cycle, but a good rule of thumb is to reach out every few weeks until you get a response or they explicitly ask you not to contact them.
What should I do when faced with objections at the beginning of a call?
—Control the pace of the call and respond with a script. Use the phrase 'May I have 30 seconds to tell you the reason why I'm calling?' This establishes your purpose and shows respect for their time.
Is cold calling like gambling?
—Yes, cold calling is similar to gambling in the sense that there is a degree of risk involved. However, unlike gambling, the downside is capped and the upside potential is unlimited if you master the fundamentals and have a valuable solution.
How can I increase show rates for meetings?
—Set an agenda at the end of the call. Clearly communicate the purpose of the meeting, discuss their priorities, and introduce how you can help. This provides clarity and increases commitment from the prospect.
00:00Cold calling basics can be compared to the fundamentals of yoga, focusing on process and self-improvement.
02:20Obsess over the process, emotionally detach from results, and increase call volume to improve success rate.
06:00Follow-up persistently by controlling the pace of the call and using a proven script to overcome objections.
06:59Cold calling is like gambling with capped downside and unlimited upside potential if you have a valuable solution.
09:34Set an agenda at the end of the call to increase show rates and improve the quality of meetings.
