The Art of Negotiation: How to Take Control and Get the Best Deal at a Dealership

TLDRLearn how to negotiate with car dealerships and take control of the process. Use persuasive talking points and data to back up your position. Don't be a layup, be a smart and informed buyer.

Key insights

💪Take control of the negotiation process by setting the flow and making your expectations clear.

📊Use data, such as market price reports, to have leverage and negotiate better deals.

📱Use your phone and mobile apps to access information and compare options while at the dealership.

💬Communicate with the salesperson and sales manager assertively, and don't be afraid to walk away if they aren't accommodating your needs.

🤝Negotiate the out-the-door price, including fees and taxes, rather than just focusing on the sticker price.

Q&A

How do I take control of the negotiation process?

Set the flow and make your expectations clear to the dealership personnel.

What role does data play in negotiation?

Data, such as market price reports, provides leverage and helps you negotiate better deals.

How can I use my phone to negotiate at the dealership?

Use mobile apps and websites to access information, compare options, and show the dealership what other deals are available.

Should I be assertive when communicating with the salesperson and sales manager?

Yes, assertively communicate your needs and be prepared to walk away if they aren't accommodating.

What should I focus on during negotiation?

Negotiate the out-the-door price, including fees and taxes, rather than just the sticker price.

Timestamped Summary

04:32Take control of the negotiation process by setting the flow and making your expectations clear.

07:45Use data, such as market price reports, to have leverage and negotiate better deals.

09:43Use your phone and mobile apps to access information and compare options while at the dealership.

13:06Communicate with the salesperson and sales manager assertively, and don't be afraid to walk away if they aren't accommodating your needs.

17:29Negotiate the out-the-door price, including fees and taxes, rather than just focusing on the sticker price.