Taylor Swift Receives Sustainable Jewelry Made with Lab-Grown Diamonds

💎Proud Diamond, a Montreal-based jewelry company, creates jewelry pieces using only lab-grown diamonds and rubies.

🌍Proud Diamond aims to make a statement about luxury and stands for sustainable and ethical practices in the jewelry industry.

🎵Taylor Swift, a fan of Proud Diamond, received a specially designed jewelry piece inspired by her signature red lipstick.

💰Lab-grown diamonds are more affordable and come without the ethical concerns of mined diamonds.

👑Taylor Swift's support of sustainable jewelry further promotes the importance of eco-friendly practices in the industry.

What materials does Proud Diamond use in their creations?

—Proud Diamond uses only lab-grown diamonds and rubies in their jewelry pieces.

Why are lab-grown diamonds considered more ethical?

—Lab-grown diamonds do not involve the unethical mining practices associated with mined diamonds.

What is the inspiration behind Proud Diamond's creations?

—The founder of Proud Diamond is inspired by her grandfather, a veteran of the Montreal jewelry business.

Why is Taylor Swift important in this story?

—Taylor Swift received a specially designed jewelry piece from Proud Diamond, showcasing her support for sustainable and ethical practices in the jewelry industry.

What impact does Taylor Swift's support have on the industry?

—Taylor Swift's support raises awareness about sustainable and eco-friendly practices in the jewelry industry, encouraging more brands to follow suit.

00:02Montreal-based jewelry company Proud Diamond creates jewelry pieces using lab-grown diamonds and rubies.

00:21Lab-grown diamonds are more affordable and ethical compared to mined diamonds.

00:35Proud Diamond's creations aim to make a statement about luxury and promote sustainable practices.

01:02The founder of Proud Diamond draws inspiration from her grandfather, a veteran of the Montreal jewelry business.

01:19Taylor Swift, a fan of Proud Diamond, received a specially designed jewelry piece inspired by her signature red lipstick.

01:38Taylor Swift's support of sustainable jewelry raises awareness about eco-friendly practices in the industry.

01:51The jewelry piece sent to Taylor Swift is valued at $112,000.

02:04Taylor Swift's support of Proud Diamond's sustainable jewelry encourages more brands to adopt ethical practices.