Target Launches New Paid Membership Program to Compete with Amazon and Walmart

TLDRTarget is introducing a new paid membership program called Circle 360 to rival Amazon Prime and Walmart Plus. For $49 a year, members receive free same-day delivery on orders over $35, free two-day shipping, and exclusive deals. The program launches on April 7th and the price will increase to $99 a year after May 18th.

Key insights

🎯Target's new membership program, Circle 360, aims to compete with Amazon Prime and Walmart Plus.

📦Members of Circle 360 receive free same-day delivery on orders over $35 and free two-day shipping.

💲The introductory price for Circle 360 is $49 a year, but it will increase to $99 a year after May 18th.

🔒Circle 360 offers exclusive deals and discounts to its members, similar to other paid membership programs.

🔄With the launch of Circle 360, Target aims to enhance customer loyalty and increase their market share in the retail industry.

Q&A

What is Target's new paid membership program called?

Target's new paid membership program is called Circle 360.

What are the benefits of joining Circle 360?

Members of Circle 360 receive free same-day delivery on orders over $35, free two-day shipping, and exclusive deals.

How much does Circle 360 cost?

The introductory price for Circle 360 is $49 a year, but it will increase to $99 a year after May 18th.

When does Circle 360 launch?

Circle 360 will launch on April 7th.

Why is Target launching Circle 360?

Target is launching Circle 360 to compete with Amazon Prime and Walmart Plus and to enhance customer loyalty.

Timestamped Summary

00:07Target is introducing a new paid membership program called Circle 360.

00:13Members of Circle 360 receive free same-day delivery on orders over $35 and free two-day shipping.

00:19The introductory price for Circle 360 is $49 a year.

00:20The price will increase to $99 a year after May 18th.

01:12Circle 360 offers exclusive deals and discounts to its members.

01:21Target aims to compete with Amazon Prime and Walmart Plus.

02:46Circle 360 will launch on April 7th.

03:19Target is launching Circle 360 to compete with Amazon Prime and Walmart Plus and to enhance customer loyalty.