Star Power: A Look into the Success of BASE, a Fast Growing Luggage Brand

💼Shay Mitchell, known for her role in 'Pretty Little Liars', is the creator and CEO of BASE, a successful travel accessory brand.

🏢BASE recently opened a brand-new headquarters in Los Angeles, highlighting the rapid growth and success of the company.

✈️Shay Mitchell's love for travel and her entrepreneurial spirit inspired her to start BASE, creating high-quality and functional travel products.

💰BASE has achieved over $200 million in revenue, making it a disruptive force in the multibillion-dollar luggage industry.

🎒BASE's travel accessories, including their popular weekenders and compression packing cubes, have received rave reviews from customers.

How did Shay Mitchell transition from acting to entrepreneurship?

—After her successful acting career, Shay Mitchell followed her passion for travel and started BASE, leveraging her entrepreneurial side.

What sets BASE apart from other luggage brands?

—BASE stands out with its emphasis on customer connections, attention to detail, and unique pop-up experiences, despite not having physical stores.

What makes BASE's travel accessories popular among customers?

—BASE's travel accessories, like their weekenders and compression packing cubes, offer functionality, durability, and a stylish design that meets travelers' needs.

How did BASE achieve such significant revenue in a short period?

—Through strategic marketing, a dedicated fan base, and a commitment to creating high-quality products, BASE has rapidly grown its revenue in the competitive luggage industry.

Is Shay Mitchell planning to return to acting?

—Although Shay Mitchell is currently focused on running BASE, she teased an upcoming show that she is hosting and producing, keeping her fans excited for her return to the screen.

00:07Introduction to a new series called 'Star Power,' showcasing fast-growing companies.

00:18Shay Mitchell, the actress and entrepreneur behind BASE, is introduced as the subject of the episode.

00:49Shay Mitchell's successful acting career, including her role in 'Pretty Little Liars,' is highlighted.

02:10Shay Mitchell discusses her entrepreneurial side and the inspiration behind starting BASE.

02:59BASE's rapid growth and disruption of the luggage industry, reaching over $200 million in revenue, are mentioned.

03:45Shay Mitchell's attention to detail and involvement in every aspect of BASE's products are emphasized.

04:59Unique pop-up experiences and customer connections are highlighted as part of BASE's marketing strategy.

05:57Shay Mitchell's transition from acting and her future plans, including an upcoming show, are mentioned.