Sneaker Shopping with Matt Damon, Ben Affleck & Chris Tucker | Complex

👟Matt Damon, Ben Affleck, and Chris Tucker share stories about their teenage years and their love for sneakers, particularly the Jordan brand.

🌟The movie 'Pharoah Moses' sheds light on Michael Jordan's endorsement deal, which set a new precedent for athlete endorsements and the sneaker industry as a whole.

🎨The actors discuss their newfound appreciation for sneakers as an art form and the creative expressions they represent.

💼The importance of Dolores Jordan, Michael Jordan's mother, is emphasized, as she advocated for her son to receive a percentage of each shoe sold, leading to a shift in endorsement deals and athlete branding.

🔥The discussion highlights the impact of sneakers in popular culture and how athletes' shoe choices can influence trends and make powerful statements.

What were Matt Damon, Ben Affleck, and Chris Tucker's favorite sneakers growing up?

—Matt Damon and Ben Affleck remember wearing Adidas and New Balance shoes, while Chris Tucker saved up money to buy Jordan sneakers, which were a status symbol in their neighborhood.

How did Michael Jordan's endorsement deal change the sneaker industry?

—Michael Jordan's endorsement deal with Nike set a new standard for athlete endorsements by granting him a percentage of each shoe sold. This allowed athletes to benefit more from their influential status and paved the way for future collaborations and athlete-branded sneakers.

What is the movie 'Pharoah Moses' about?

—'Pharoah Moses' is a fictional movie discussed in the Sneaker Shopping episode. It highlights the importance of Michael Jordan's endorsement deal and showcases the impact it had on popular culture and the sneaker industry.

How did the actors' perception of sneakers change during the making of the movie?

—The actors developed a deeper appreciation for sneakers as an art form and a means of self-expression. They realized the cultural significance and creativity behind sneaker designs, which they had previously overlooked.

How did Dolores Jordan contribute to the sneaker industry?

—Dolores Jordan, Michael Jordan's mother, advocated for her son to receive a percentage of each shoe sold under his name. This groundbreaking approach to athlete endorsements enabled athletes to benefit more from their personal brand and set a new precedent in the industry.

00:00Matt Damon, Ben Affleck, and Chris Tucker go sneaker shopping and discuss their love for sneakers and the impact of Michael Jordan's endorsement deal.

04:01The actors reminisce about their teenage years and the popularity of Jordan sneakers.

09:51The movie 'Pharoah Moses' highlights the importance of Michael Jordan's endorsement deal and its influence on athlete endorsements and the sneaker industry.

10:49The actors discuss their newfound appreciation for sneakers as an art form and a means of creative expression.

12:36The significance of Dolores Jordan, Michael Jordan's mother, in advocating for athlete endorsement deals that benefit the athlete is emphasized.

11:20The impact of sneakers in popular culture and how athletes' shoe choices can make powerful statements is highlighted.