Revive Your Instagram Account or Start Over? Here's What You Should Do

TLDRIf you are experiencing low engagement on your Instagram account, you may have a dead account. A dead account is characterized by consistently low engagement rates, lower than the average of 1-3%. There are various reasons for a dead account, such as buying fake followers, attracting the wrong type of followers, quickly pivoting content without bringing the audience along, or simply ghosting your followers. If you bought fake followers, it's best to start a new account. If you have been ghosting your followers, try re-engaging them by posting consistently and sharing valuable content. After three months of re-engagement efforts, reassess the situation and decide whether to continue or start anew.

Key insights

😴A dead account is characterized by consistently low engagement rates, lower than the average of 1-3%.

🙅‍♂️Buying fake followers is one of the main reasons for a dead account.

🔄Quickly pivoting your content without bringing your audience along can lead to a dead account.

👻Ghosting your followers for a long time can result in a dead account.

💪Re-engaging your followers through consistent posting and sharing valuable content can revive a dead account.

Q&A

What is a dead account on Instagram?

—A dead account on Instagram is characterized by consistently low engagement rates, usually lower than the average of 1-3%.

Why does a dead account happen?

—A dead account can happen due to various reasons, including buying fake followers, attracting the wrong type of followers, quickly changing content without bringing the audience along, or ghosting the followers for an extended period.

Should I start a new Instagram account if I have a dead account?

—If you have bought fake followers, it is best to start a new account. However, if you have been ghosting your followers or facing other issues, it is worth trying to re-engage them before deciding to start anew.

How can I revive my dead Instagram account?

—To revive your dead Instagram account, focus on re-engaging your followers. Consistently post valuable content, both on your feed and stories. Show up for your community, interact with them, and build routines and rhythms with your audience. After three months of re-engagement efforts, reassess the situation and decide whether to continue or start a new account.

Why is re-engaging with current followers important?

—Re-engaging with current followers is essential because they are the ones who have shown interest in your content by following you. By focusing on them and providing value, you can strengthen the relationship, increase engagement, and create a community that supports your brand.

Timestamped Summary

00:06A dead account is characterized by consistently low engagement rates, lower than the average of 1-3%.

01:09Buying fake followers is one of the main reasons for a dead account.

01:41Quickly pivoting your content without bringing your audience along can lead to a dead account.

02:24Ghosting your followers for a long time can result in a dead account.

03:59Re-engaging your followers through consistent posting and sharing valuable content can revive a dead account.

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